For the record: SMW takes home eight awards

SMW Advertising of Toronto picked up two gold, two silver and four certificates of merit at the 10th annual International Awards of Excellence sponsored by the American Medical Association and held in Palm Springs, Calif. June 1-3.

The agency won gold for client Marion Merrell Dow in the tv campaign category for Nicorette gum and in the detail aid category for the Nicoderm patch.