The Quaker Oats Company of Canada has named Media Buying Services of Toronto its tv agency-of-record.
Last month, Quaker picked Harrod & Mirlin as its new creative agency after a search started when Ogilvy & Mather resigned the business last December. o&m had picked up the adult cereals account for Kraft General Foods in an agency consolidation.
Hubert Nadeau & Associates of Montreal handles French-language advertising.
