[This article appeared in a supplement to Strategy sponsored by Loyalty Management Group.]

Helmuth Mittag joined Loyalty Management Group Canada on March 30, 1992 to establish a retail travel operation.

In October, Mittag was put in charge of establishing an air miles Customer Service Centre in Toronto.

Mittag came to LMG Canada from Eastern Airlines, where he began his career in 1964.

As manager, reservations and telephone sales, Canada, Mittag directed an office of nearly 200 employees, serving all of Canada and the Northeastern u.s.

Born in Czechoslovakia, Mittag completed junior college studies in then West Germany, where his parents had moved at the end of the war.

After his senior matriculation, he emigrated to Canada and pursued studies in commerce at Concordia University in Montreal.