[This article appeared in a supplement to Strategy sponsored by Loyalty Management Group.]

Before joining LMG Canada, Jo-Ann Blondin was employed by CMG Direct, where she was an account executive, working on service sector clients.

She also has experience in direct marketing production as a production co-ordinator with Hull Direct Marketing, where she worked on major packaged goods clients.

Blondin joined Loyalty Management Group Canada in February 1992 as the marketing manager of direct mail and as part of the launch team, was responsible for the initial creation of the enrollment kit, newsletter, p-o-s and summary mailings to air miles collectors.

Blondin is currently responsible for database marketing programs to segments within the LMG Canada database.

Blondin’s interests include camping, cooking, and playing with her son and daughter.