This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Jan. 1993 – Jan. 1994
Business-English
Canadian Business, Financial Post Mag., Report on Business, Profit
Cdn. Airlines 54
Chrysler 50
GM 50
Toyota 41
Royal Bank 38
Telecom 36
IBM 34
Government of Canada 30
Compaq 29
Dofasco 28
Leisure-English
Destinations, Equinox,
Harrowsmith, Cdn. Geo., City & Country, Homes, Select Homes Food, Cdn. House & Home
Added Touch 82
Ikea 66
GM 45
Holt Renfrew 33
Moen 32
Gilbeys 28
Toyota 26
La Z Boy 26
Nestle, Chrysler, Sears,
Colombian Coffee
Mexico Tourism ea. 24
Outdoor-English
Ontario Out of Doors, Outdoor Canada
Yamaha 23
Brunswick 18
Bass N Buddy 16
Bradford Exchange 16
Dupont 14
Suzuki 14
Northeast Angler 13
FBM Dist. 12
Chrysler 10
Normark 9.1
Business-French
A+, Commerce, PME Magazine
GM 52
Province of Que. 46
Toyota 40
Compaq 34
Telecom 33
Desjardins 27
Royal Bank 26
Chrysler 26
Univ. Quebec 25
Hydro Quebec 24
Decorating -French
Decormag, Les Idees Maison, Decoration Chez Soi, Renovation Bricol
Multi Luminaire 68
GM 47
La Z Boy 39
Sears 36
Ikea 28
Promo Indus. Meubles 24
Zytco 24
Busy Bee Machine 20
Jaymar Furniture 20
Moen 20
Armstrong 17
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.
