This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Jan. 1993 – Jan. 1994
Women’s-English
Cdn. Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Procter & Gamble 375
Cosmair 344
The Bay 172
Revlon 160
Unilever 156
Kraft 141
Sears 122
T. Eaton Co. 119
Robin Hood 96
Prof.Phar/Bradford/
Cdn. Cos.Toil. ea. 80
Women’s-French
Chatelaine Fr., Clin d’oeil, Coup de pouce/ext., Madame au foyer, Femme Plus, Elle Que., L’essentiel, Filles d’auj.
Cosmair 397
Procter & Gamble 269
Unilever 141
T. Eaton Co. 114
Sears 113
The Bay 108
Tristan 94
Bristol Myers 93
Prof. Phar. 92
Kraft 77
Ikea 73
Urban-English
Toronto Life, Vancouver, Western Living
Onward Mul. 10
Toronto Symphony 10
Colombian Coffee 10
Mark James 10
Pusateri’s 10
CFM Inc. 9.4
American Standard 9
Best Foods 9
Horseshoe Valley 9
Cosmair 9
General-French
L’Actualite, Selection, TV Hebdo
Columbia House 96
GM 82
Pub. Charlesroi 64
Grolier 60
Toyota 60
Atlas Editions 53
Chrysler 49
Ikea 46
Mazda 44
Ford 43
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business-to-business publications each month. Publishers, advertisers or agencies wishing more information should contact Kelly Orde at (416) 620-1965.
