The following is a breakdown of winners in Strategy’s second annual survey to recognize corporate and individual achievements in media planning and buying.
Best Media Operation
McKim Media Group (Gold)
Media Buying Services (Silver)
Harrison Young Pesonen & Newell (Bronze)
Best Media Director
David Cairns, Chiat/Day (Gold)
Sunni Boot, Optimedia (Silver)
Bruce Baumann, Saatchi & Saatchi (Bronze)
Best in Broadcast
Susan Armer, Chiat/Day
Best in Print
Robert Jack, McKim Media Group
Best in Outdoor
Jennifer Freeman, Leo Burnett
Best in Research/Trendwatching
Hugh Dow, Initiative Media
Best Media Operation, Quebec (tie)
Media Buying Services
Strategem Media Investment
Best Media Director, Quebec
Jacques Dorion, Strategem Media Investment
In interviews which follow, we asked McKim Media Group President Ann Boden and David Cairns, vice-president and media director at Chiat/Day, to comment on the emergence of the media department as the new centre of importance in advertising agency operations.
We asked representatives of the remaining media operations to respond to the question, ‘What does it take to be top media operation today’?
We asked the individuals in each category to tell us their philosophy with respect to media planning and buying and how that fits in with the changing demands and expectations of clients.
