The montreal Expos are wasting no time cashing in on stadium signage, an advertising medium showing strong growth across the continent according to a recent Ernst & Young study.
Carole Boivin, director of marketing and communications for the National League’s Expos, says the club has just opened up six new billboard locations and already sold one of them.
Boivin says Canadian Airlines International has paid $250,000 for one of two billboards located on the fence behind the batter’s circles for home team and visitors.
She says the team is trying to interest American Airlines in the other billboard.
She says key to the billboards is their continual on-camera pickup.
Boivin says the other four billboards available cost $200,000 each a season and are also behind the home team’s and visitor’s batter’s circle.
