Index of adults in Quebec who use a dry cleaner 1+ times a month: 122

Index in British Columbia: 86

Index of females in Quebec who use bath oils daily: 162

Index in Ontario: 69

Percent of females who use adult multi-vitamins: 31

Percent of males: 24

Index of households in Atlantic Canada which drink cocoa/hot chocolate several times a week: 143

Index in Ontario: 85

Percent of adults who use powdered bleach in their wash: 16

Percent who use liquid: 40

Index of 18-24s who go snowmobiling: 213

Index of adults in Alberta who attend hockey games: 149

Index in Ontario: 84

Percent of people who strongly agree that if they see something interesting in the store, they would buy it on impulse: 9

Percent of males 18-24 who agree strongly that they have more self-confidence than most people their age: 42

Index of females: 35

Percent of Canadians who own a vacation home that is winterized: 5

Index of households with a wood burning stove: 161

Percent of adults with a loan for a home renovation: 6

Index of professionals who purchase brandy for use at home or as a gift: 200

An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100).

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.