This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Sept. 1992 – Sept. 1993
Decorating-French
Decormag, Idees Maison, Decor. Chez Soi, Renovation Bricol.
Multi Luminaire 84
La Z Boy 34
Multi Meubles 25
Ikea 24
Montreal Furniture 22
Moen 22
Armstrong 21
Busy Bee 20
Meubles Laurier 20
Toyota 20
General Interest-Eng.
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Chrysler 181
GM 174
Toyota 170
Columbia House 168
Mazda 118
Franklin Mint 116
Bradford E. 110
Ikea 94
Unilever 94
FBM Dist. 81
General-French
L’Actualite, Selection, TV Hebdo
Atlas Editions 85
Columbia House 78
Toyota 76
GM 67
Grolier 60
Mazda 58
Unilever 51
Pub. Charlesroi 50
Radio-Quebec 46
Kraft 45
Chrysler 41
Leisure-English
Canadian Business, Financial Post Magazine, Report on Business, Profit
Chrysler 66
GM 62
Toyota 59
IBM 58
Canon 55
Telecom 40
Cadet 35
Royal Bank 34
Mercedes Benz 30
Compaq 29
Polaroid 28
Computer Assoc. 28
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
