– The Ski Canada Group of Magazines says its Ski Canada title has increased the number of households it reaches by 30%.
The October issue, says the company, will reach more than 58,000 skier households across Canada, and total readers will top 240,000.
Ski Canada has 40,039 paid subscriptions, 13,000 newsstand sales, and 5,100 non-paid circulation.
The Ski Canada Group says its ad rates have remained the same as last season. A four-color, full-page costs $4,995. Total readers of Ski Canada magazine are calculated at 4.2 readers a copy, it says.
– Specialty licence applications to the crtc continue apace.
Latest in the scramble for one of the half-dozen or so licences the Canadian Radio-television and Telecommunications Commission will grant some months hence is The Family Channel, which wants to provide a national animation service in English and French.
If the licence is granted, The Cartoon Network/Le Reseau Cartoon will be launched Jan. 1, 1995.
The proposed specialty service will be ad-free, and showcase the best of animated Canadian and international programs. Two satellite-delivered national, bilingual feeds, one on Mountain Standard Time and the other on Eastern Standard Time, will be offered to cable operators coast to coast.
Len Cochrane, president and chief operating officer of The Family Channel, says company research shows an ‘extremely strong interest’ for a service such as the one his firm wants to provide.
– From the CTV Television Network, a dual specialty service application has emerged.
The ctv wants licences to provide a Canadian headline news service, to be known as CTV 24-Hour News.
The news service proposed will be of the ‘on demand’ type based on a news and information programming wheel and broken down into seven distinct segments delivered at uniform times each half-hour.
The other half of ctv’s dual specialty service application is for an all-sports channel.
The proposed service, to be known for the time being by its cumbersome working title, ctvsn, wants to provide four regional sports programming services: CTVSN Pacific for b.c. and The Yukon, CTVSN West for the Prairie provinces and The Northwest Territories, CTVSN Central serving most of Ontario, and CTVSN East broadcasting to the Ottawa Valley, Quebec and Atlantic Canada.
The four owners of ctvsn, a newly incorporated company, are ctv, The Molson Companies, Rogers Programming Services and LCM International (Liberty Media.)
