YTV’s daily music and entertainment show, 28:48, and Impulse Body Spray launch a six-week back-to-school promotion on Sept. 6 to introduce Impulse’s new fragrance, Free Spirit.
During the first two weeks, 28:48 host Monica Kim will invite viewers to tune in beginning Sept. 20 for ‘complete details of an exciting new contest.’
The contest will provide viewers with a stab at winning a weekend party for three in Orlando, Fla. with pop star Alanis and host Kim.
YTV’s After School Zone pjs will provide additional support. Swatch Duo Telephones, Alanis cassettes and Impulse gift certificates will be given away as secondary prizes.
The promotion is part of a national Chesebrough-Pond’s Impulse campaign, which includes 700 retail displays in major drug stores and participating Music World locations, as well as a radio buy.
Each entry channel will have its own grand prize winner.
Impulse is also running a 13-week ad campaign on YTV.
