Direct marketers can now target 58,000 physicians Canada-wide with a new list called ‘Canadian Physicians.’

Syntony Marketing is creator of the database, which includes up to four specialties and interests, as well as prescription frequency.

The list is updated monthly and is in upper and lower case with accents. Language preference is indicated along with gender.

Syntony President Jonathan Latsky says that ‘besides the obvious requirement for pharmaceutical companies, a physician’s profile matches many direct marketers’ products.’

Latsky says the list will be of use to publications, seminar organizers and financial institutions, among others.