This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
June 1992 – June 1993
Outdoor-English
Ontario Out of Doors, Outdoor Canada
Bass N Buddy Pro 32
Yamaha 28
Dupont 21
GM 18
Bradford Exchange 16
FBM Dist. 16
Suzuki 13
Gov’t. of Canada 12
Brunswick 11
Seagram 11
Business-French
A+, Commerce, PME Magazine
Toyota 59
Province of Quebec 44
Chrysler 38
GM 33
Telecom 32
Desjardins 30
Royal Bank 26
IBM 25
Canon 24
Northern Telecom 22
Decorating-French
Decormag, Les Idees Maisonn Decoration Chez Soi, Renovation Bricol
Multi Luminaire 84
La Z Boy 25
Multi Meubles 23
Hydro Quebec 22
Moen 22
Jenn Air 21
Armstrong 21
Busy Bee Machine 20
Autour du Lit 20
Duvets Ungava 20
Toyota 20
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
