Subaru’s new Impreza was launched last month with a campaign from Miller Myers Bruce DallaCosta that stresses the car’s good looks and performance.
A frequency focussed outdoor and print campaign grabs attention with headlines such as, ‘Turns corners as easily as heads,’ and, ‘Progressive. Not conservative.’
The Impreza has four-door sedan and sport wagon models targetted to the mass market in the competitive sub-compact category where more than one-third of all cars are sold.
The campaign runs into July.
Creative credits go to Mike Smith, executive vice-president, creative director; art director Isobel Moutrey and copywriter Ron Thomson.
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