Starting this fall, cma magazine will increase its distribution to 75,000 copies, a jump of 50% over its previous distribution.
CMA – The Management Accounting Magazine says it will target new names within senior financial circles.
According to figures from a cma subscriber study from November 1991 projected to October 1993, 60.5% of the magazine’s readers are presidents, general managers, vice-presidents of finance, treasurers and chief financial officers or controllers.
cma says a further 18.7% are assistant controllers or treasurers, managers and supervisors, with 11.8% of readers external auditors, public accountants and consultants, and the remaining 9% of readers accounting staff. DC
