The greater Toronto area has a new print competitor aimed at the teen to early 20s market.

Called blurb, the twice-a-month tabloid features news, fashion, sports, arts and entertainment and more.

Because of the age of its target readership, blurb will not carry explicit sexual content.

The first issue of the paper came out April 28, with an initial print run of 25,000. A spokesman for the paper says by September the press run for the giveaway should be up to 100,000.

The first issue had 20 pages. A full-page, black-and-white ad costs $600. DC