Honda Dealers picks Padulo

The ontario Honda Dealers Associations picked Padulo Advertising from a short-list of five for its $3.5-million assignment.

It is the first car account for Padulo.

Advertising for the 75 Ontario dealers was previously split between two agencies.

Ryan MacDonald Edwards of Toronto handled the account for the 21 Metroland Honda Dealers, valued at $2 million when picked up in March 1992.

The rest of the business was with the Toronto office of Halifax-based Matheson Blom Associates, the agency for the Atlantic Zone dealers.

The new campaign is expected in early April and the Ontario Honda Dealers will be changing its media mix from primarily radio to tv with print support.

Padulo gets Lottario

The ontario Lottery Corporation had more good news for Padulo.

The shop has been chosen to create the 1993 Lottario advertising campaign expected to air in April.

Padulo is one of four agencies in the Ontario Lottery creative pool that pitch for each project.

Seiko nods to Bozell Palmer

Seiko Canada has completed its agency review and chosen Bozell Palmer Bonner from a short-list of seven multinational agencies.

The annual budget is less than $1 million.

Seiko narrowed its search to multinationals because of the requirement for strategic planning capabilities and understanding of global companies.

Base Brown & Partners of Toronto had Seiko’s Pulsar brand advertising since the mid-1980s, later picking up the watchmakers’ Seiko, Lassale and Lorus brands.

Goodgoll Curtis lands Ontario Place

Ontario Place has announced the winner of the review, begun last August, for its $1-million assignment.

Goodgoll Curtis of Toronto has been signed for a one-year term, replacing Base Brown & Partners, which has handled the business for the past six years.

Sixty-eight agencies expressed interest in the account.

Those making it to the short-list include Base Brown, SMW Advertising, Freeman Rodgers Battaglia and Marbury.

There will be some repositioning involved in the 1993 campaign.

ACLK gets Mister Transmission

A successful creative project has netted a new job for Ambrose Carr Linton Kelly of Toronto – the $800,000 Mister Transmission account.

aclk will handle the creative, and assign buying to either Media Buying Services or Harrison Young Pesonen & Newell, both of Toronto.

Media buying had previously been handled by McKim Media Group.

Mister Transmission has more than 90 franchised locations in Canada.

The company expects a new campaign to launch in early April, coinciding with its 30th anniversary celebrations.

Target nabs Marine Atlantic

Target Marketing & Communications of St. John’s, Nfld. has been awarded the Marine Atlantic business.

Bristol Communications was the previous agency.

Marine Atlantic is a major ferry operator within the Atlantic region.