This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Nov. 1991 – Nov. 1992
Interior Design-French
Decormag, Idees Maison, Decoration Chez Soi, Reno. Bricol
Multi Luminairc 74
Zytco 33
Toyota 27
Hydro Quebec 23
Autour du lit 22
Nadair 22
Busy Bee Machine 20
Armstrong 20
Multi Meubles 20
Carrier Furniture 19
General Interest-Eng.
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 218
Columbia House 181
Mazda 178
GM 127
Unilever 120
Canon 119
IBM 117
Bradford E. 114
Seagram 113
Gov’t. of Canada 104
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Procter & Gamble 312
Cosmair 295
Unilever 257
Revlon 256
Kraft 209
The Bay 111
Kimberly Clark 107
Prof. Phar. 91
Sears 82
Bradford E. 82
General-French
L’Actualite, Selection, TV Hebdo
Atlas Editions 90
Mazda 80
Toyota 77
Columbia House 72
Kraft 61
Gov’t. of Canada 60
Editions Charlesroi 60
Unilever 57
GM 57
Radio-Canada 52
Women’s-French
Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Procter & Gamble 313
Cosmair 306
Unilever 203
Kraft 132
Prof. Phar. 93
Tristan 89
Nabisco 82
Kimberly Clark 82
Sears 79
Plough 68
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
