Yogen Fruz has moved the ad account for its Yogurty’s Yogurt Discovery chain to Geist & Associates of Markham, Ont.
The company consolidated the Yogen Fruz and Yogurty’s business with Olynyk King & Duda of Hamilton earlier this year.
Aaron Serruya of Yogen Fruz says the $500,000 assignment was split because several mall food courts have both Yogen Fruz and Yogurty’s locations and the advertising needed two different approaches.
è In 1987, Primo Foods was the first advertiser to use Murad Communications’ handpainted mural advertisements when a giant package of Primo spaghetti appeared in the heart of Toronto’s largest Italian district.
To ensure its strategic position for another five years, Primo has also become the first advertiser to sign a five-year deal with Toronto-based Murad.
è Rob Young, a founding partner and senior vice-president planning and research of Harrison Young Pesonen & Newell, is the 1992 winner of the John Merritt Gould Memorial Award.
The award is presented annually by the Outdoor Advertising Association in recognition of contributions to the advancement of the outdoor advertising industry.
This is only the second time since its 1985 inception that the award has been presented to someone outside the outdoor industry.
è Franklin Dallas is now located at 257 Adelaide Street West, Suite 600, Toronto, Ont., M5H 1X9. The agency’s new telephone number is (416) 506-0808, and fax (416) 506-0816.
è Effective Dec.1, Campaign House will be in new quarters at 2005 Sheppard Avenue East, Suite 212, Toronto, Ont., M2J 3B4. Phone and fax numbers remain the same.
è Starboard Marketing Communications has moved to 2450 Victoria Park Ave., West Wing, Suite 203, Toronto, Ont. M2J 4A1. The telephone number is (416) 492-1442, and fax, (416) 492-8364.
è CHM Communications of Montreal picked up six awards at the Canadian Agri-Marketing Association’s 1992 CAMA Awards held recently in Toronto.
The agency swept the Advertising Produced in Canada for Foreign Markets category for client Schering-Plough Animal Health of New Jersey.
chm also won first prize in the French Language P-O-P category and received a certificate of merit for its work for Coopers Agropharm of Ajax, Ont.
è Jay Pollack, vice-president, account director at Kelley Advertising of Hamilton, has been appointed chair of the Mohawk College advertising program advisory committee after serving on the committee for several years.
The advertising course is offered at the Hamilton and Brantford, Ont. campuses of the college.
è Artisan Graphic Productions of Mississauga, Ont. has won six awards in the 6th Annual Private Motor Truck Council’s Vehicle Graphics Design Awards. Winning truckside billboards were created for Tim Horton’s (2), Northern Algonquin Brewing, Murphy’s Potato Chips, Repla Windows and Brita.
