This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Sept. 1991 – Sept 1992
Business French
A+, Commerce, PME Magazine
Telecom 84
Toyota 65
Prov PQ 46
Nissan 41
Gov’t Canada 31
VW 31
Canon 26
Honda 22
Mazda 22
Desjardins 20
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 203
Columbia House 181
Mazda 169
GM 119
Gov’t. of Canada 118
Canon 114
Bradford E. 113
Seagram 111
Nissan 108
Unilever 98
Business-English
Canadian Business, Financial Post Magazine, Report on Business, Profit
Gov’t of Canada 63
Nissan 60
IBM 57
Toyota 53
Telecom 41
Canon 41
Mercedes Benz 37
Honda 34
Northern Telecom 32
VW 31
General-French
L’Actualite, Selection, TV Hebdo
Gov’t. of Canada 90
Mazda 78
Toyota 78
Columbia House 72
Atlas Editions 71
Radio Canada 66
Kraft 64
Editions Charlesroi 54
Grolier 53
GM 51
Leusure-English
Destinations, Equinox, Goodlife, Harrowsmith, Cdn. Geographic, City & Country, Homes, Select Homes Food, Cdn. House & Home
Toyota 69
Unilever 63
Nissan 51
VW 38
Mercedes Benz 36
Prov NB 35
Moen 32
Chrysler 31
Purina 29
Seagram 28
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
