Geoffrey B. Roche and Partners was the big winner at this year’s Extra awards for creative excellence in newspaper advertising, taking three golds.

Roche won in the retail large space campaign category, black and white, with its ad for Proaction; in the retail small space campaign, black and white, for its advertisement for Summerhill Hardware; and in the retail small space single category with that same ad.

The creative director for all three Roche wins was Geoffrey B. Roche.

The Extras, awarded by the Newspaper Marketing Bureau, were presented Oct. 27 at a gala evening in Toronto.

Taking two golds was Cossette Communication-Marketing.

Its Toronto shop took top spot with its ad for TVOntario in the newspaper television guides/ magazines category. Creative director on that ad was Gerry Monsier.

Its Montreal agency took first place in the national large space campaign, black and white, category with its advertisement for General Motors-Asuna. Creative director for that one was Jean Gamache.

Carder Gray DDB Needham won gold in the national large space single category, color, for its Volkswagen/Jetta advertisement. Creative director was Allan Kazmer.

MacLaren: Lintas won a gold for its ad for Blake Riddoch in the classified display category. Dave Kelso was its creative director.

Chiat/Day/Mojo Advertising was a winner in the national large space single, black and white, category for its Canadian Airlines International ad. Creative director was Marty Cooke.

Lanyon Phillips Brink Advertising won gold in the best use of newspaper space category with its advertisement for the British Columbia Ferry. Creative director was Peter Lanyon.

Taking top spot in the retail large space single, black and white, category was RBA Advertising and its creative director Reid Bell. The winning ad was for Harry Rosen.

Live talent, slides, host script and staging for the Extras was produced by Mariposa Communications, which also co-ordinated the host and orchestra.