This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Sept. 1991 – Sept. 1992
Urban-English
Toronto Life, Vancouver, Western Living
H. Walker 52
R de V Jewellers 46
GM 40
Mercedes Benz 32
Mazda 32
Unilever 31
Brinkhaus 29
Toyota 27
Cdn. Opera Co. 27
Nissan 27
Decorating-French
Decormag, Les Idees Maison, Decorations Chez Soi, Renovation Bricol
Multi Luminaire 59
Zytco 35
Corp Maitres Elec. 25
Nadair 23
Autour du lit 21
Carrier Furniture 21
Hydro Quebec 21
Multi Meubles 20
Quefab 18
Dupont/Busy Bee/
La-z-boy/Dow ea. 17
Women’s English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve
Procter & Gamble 316
Cosmair 270
Unilever 264
Revlon 250
Kraft 225
Kimberly Clark 106
Sears 97
Prof. Phar. 93
Bradford E 79
Carter 76
Outdoor-English
Angler & Hunter, Ontario Out of Doors, Outdoor Canada
Dupont 29
Seagram 29
Yamaha 22
GM 20
Suzuki 20
Bradford E. 19
Duhamel & Dewar 18
OMC 18
FBM Dist. 16
Mazda 13
Normark 12
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
