David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.

Angela R. McKenzie is the primary researcher for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Angela at (416) 510-1692 or (416) 923-9446. Fax (416) 510-1694.

The YTV and Pizza Hut launch last January of the ‘YTV Kids’ Night at Pizza Hut’ allows children under the age of 12 to eat free on Tuesday nights at 250 Pizza Hut outlets across Canada.

Now, starting Sept. 14 and running until Nov. 29, a full-size, 85-gram package of Culinar’s Goody Super Jubes will be given away to every child under the age of 12 when they visit Pizza Hut any Tuesday night as part of the ‘YTV Kids’ Night at Pizza Hut’ promotion.

Point-of-purchase exposure on the Goody Super Jubes program will include: exposure on placemats which are distributed to children at Pizza Hut, a ytv media campaign in which a portion of the regular 30-second YTV Kids’ Night commercials will highlight and promote the Goody Super Jubes product, and live on-air mentions from ytv pjs during the After School Zone time-period.

For more information on how to team up with ytv for marketing strategies, contact Terri Perras or Ruth Dyer at (416) 534-1191.

Campus Fest ’92

When the back-to-school bell rings in September, it will be time for about 400,000 students from 15 of Canada’s most prestigious universities to take part in Campus Fest ’92.

Now in its third year, Campus Fest will feature a vast array of entertaining activities, demonstrations and literature, provided by numerous North American advertisers.

Presentations will be made by Domino’s Pizza, Canada Dry, Warner Bros., Procter & Gamble, Playtex, Pfizer, Kellogg’s, MicroSoft, Apple, Petro-Canada, Ortho Pharmaceuticals, S. C. Johnson, Contiki, Holidays and Travel Cuts, Ford, Stanley Kaplan, Orangina, Canada Trust and Liptons.

Campus Fest ’92 will also be the site for various on-campus school groups distributing information on issues such as health and safety, alcohol awareness and on athletic events at their schools.

For further information on Campus Fest ’92 activities, contact Ross Halloran or Jeff Burrell of Market Source at (416) 696-9795.

Cottage and Boat Show

After initial success in 1992, Ontario’s Cottage and Boat Show will return to the Metro Toronto Convention Centre for its second annual presentation on March 4-7, 1993, in time for the first wave of spring and cottage fever.

The show is sponsored by the Federation of Ontario Cottagers Association (foca) and will target the growing markets for recreational homes, cottages, chalets and country homes, and the related products that go with them.

foca is a non-profit federation of more than 400 member associations concerned with maintaining Ontario’s cottaging tradition, environment and natural resources.

Due to the atmosphere and professionalism of the ’92 show’s presentation and exposure to the upscale homeowners’ market, Mercury Marine will once again come on board in 1993 as the show’s other major sponsor.

Promotional strategies will include a direct mail campaign, special discount admission tickets will be distributed by foca to cottage owners throughout Ontario and discount admission coupons will be distributed to specific groups within the cottage and marine marketplace.

The media will also be used for promotion.

For more information, contact Mary Nichols at (416) 691-2852.

Evian awards

Evian Source de France wants to recognize and congratulate the leaders within the food industry for promotion of health-oriented menus by presenting its first annual Evian Healthy Menu Awards.

This national contest will be held from July through mid-September and is open to all categories of the food service industry including restaurants, hotels, contract caterers, suppliers and students in hospitality programs.

This promotion will invite chefs to be more creative in their menu selection, encourage suppliers to propose lines of healthy products to their clients, and urge consumers to make healthy choices in their food selections while dining out.

Evian is searching for Canada’s healthiest menu to compliment its pure and natural spring water. Entries are being accepted for the original recipe that best demonstrates the commitment to a ‘Healthy Menu.’

Entries will be judged by an expert panel of industry notables and the awards ceremony and dinner will be held during October in the winning establishment.

This promotion will be supported with trade publication ads taken out in Le Chef and Food Service and Hospitality, and other support materials will include sales sheets, window static clings and menu clips.

For more information, contact Beth McBlain at (416) 920-5058.

Olympic licensing

With the excitement of Barcelona just past, the licensing of Olympic marks in Canada is set to begin.

Licensing will be category-exclusive with agreements encompassing the 1994 Winter Olympic Games in Lillehammer, Norway, and the 1996 Summer Olympic Games in Atlanta.

Licensees will have the right to use a variety of Olympic logos including Games marks and mascots.

For more information, contact Sarah Bangs, licensing manager, or Shelley Quinn, marketing co-ordinator at the Olympic Trust of Canada at (416) 967-6681.