Top Spenders in Canada
Company rank on total media ($)
Market: National
Period: January to November 2005
1. Procter & Gamble
2. GM Corporation
3. Rogers Communications
4. Government of Canada
5. BCE Corporation
6. Ford Motor Company
7. Provincial Government Lotteries
8. Wendy’s International
9. Telus
10. L’Oréal SA
All of the top 10 advertisers in 2005 were over $65 million in total
media expenditure.
Market: National
Period: January to November 2004
1. Procter & Gamble
2. Rogers Communications
3. GM Corporation
4. Ford Motor Company
5. Chrysler Dodge Jeep Dealers Association
6. BCE Corporation
7. Government of Canada
8. Hudson’s Bay Company
9. L’Oréal SA
10. Misc. performances in theatres/clubs etc.
Source: Nielsen Media Research
Ad spend by medium
Period: January to November
2005
Total Media $6.88 billion
TV $3.03 billion
Daily Newspaper $2.50 billion
Magazine $522 million
Radio $448 million
Out of Home $375 million
2004
Total Media $ 6.61 billion
TV $3.01 billion
Daily Newspaper $2.33 billion
Magazine $502 million
Radio $433 million
Out of home $337 million
Category rank on total media
Period: January to November 2005
1. Retail $964 million
2. Automotive $867 million
3. Entertainment $487 million
4. Food $475 million
5. Financial &
Insurance Services $373 million
6. Local Automotive
Dealer Advertising $347 million
7. Travel & Transportation $329 million
8. Restaurants, Catering
Services, Night Clubs $291 million
9. Telecommunications $264 million
10. Cosmetics & Toiletries $237 million
Period: January to November 2004
1. Automotive $936 million
2. Retail $913 million
3. Food $488 million
4. Entertainment $470 million
5. Financial &
Insurance Services $348 million
6. Local Automotive
Dealer Advertising $338 million
7. Travel & Transportation $321 million
8. Restaurants, Catering
Services, Night Clubs $272 million
9. Cosmetics & Toiletries $229 million
10. Telecommunications $214 million
Source: Neilsen Media Research
