As the majority of manufacturers and retailers rate shopper marketing programs among the top four activities that deliver meaningful ROI, why are we not doing a better job at communicating with the shopper in-store?
In this session Dr. Hugh Phillips outlines the cognitive psychology that determines what information we choose to process in-store, why we choose to use only certain communications in our purchase decisions, and the reason we reject the overwhelming majority of marketing messages.
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Dr. Hugh Phillips, In-Store Scientist, Pareto Corporation
Dr. Hugh Phillips is an internationally recognized expert on the cognitive psychology of shopping, what consumers perceive in store and how they process information in their decision-making. He has worked with leading manufacturers and retailers throughout North America, including P&G, Cadbury, J&J, Coca-Cola, Rona and Petro Canada.
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