Not long ago, Canada’s independent agencies faced uncertainty. While their commitment to doing great work was never in question, how the indie model would emerge from the global economic and health crisis was less clear.
But the indies are not only alive, they’re thriving. They’re opening new offices, strengthening their leadership teams by bringing senior execs on board, and expanding mandates to serve new clients. Many are embracing the shift to remote working by recruiting top talent from markets that were traditionally out of reach.
At the same time, they’re sticking to their roots. They remain agile and responsive to changing client needs as they embark on new models and redefine the role and remit of an agency partner.
At every turn, shops on the Indie List have shown resilience in the face of constant change. Here’s how they’re doing it and where they plan to go next.
The Indie List:
Zulu Alpha Kilo: Borderless creativity
Agnostic: Meeting brand demand in health and food
123w: Creative-driven M.O. serves as brand accelerant
Push Media: Focus on audience and research serves changing brand needs
Lg2: Fresh lens; different perspectives
Ray Agency: Leading brands to unexpected places
Rain: Growing to reach new heights
G&G: Celebrating a decade of success
Fuse Create: Creative efficacy for the win
Round: A model for our (budget-conscious) times
Sister Merci: Homegrown cannabis brand building cred
A&C: Connecting for growth and the greater good
