It’s March. Got the winter blahs yet? We’re betting you do, so we searched for promos and contests offering a chance to win vacations to balmy climates, or at least a place where you could actually enjoy the snow. Here are the most creative, clever and just plain brilliant getaway promos around.

MuchMusic/Kit Kat Take Your Break to the Next Level

Dude, have a break. Nestlé’s Kit Kat played on its ‘Have a break’ slogan and paired up with MuchMusic/MusiquePlus to promote the new Kit Kat Chunky Peanut Butter bar. After creating an online CHUM user profile to beef up CHUM’s mailing list, entrants could sign up for a shot at winning a spring break cross-country road trip to check out concerts in three different cities. The contest page (www.muchmusic.com/promo/kitkat05/index_en.asp) featured an ‘e-mail to a friend’ option, and chances of winning improved each time a friend signed up. The contest, which ran from Feb. 7 to

March 7, was promoted on MuchMusic and MusiquePlus.

Rogers Great Canadian Snowball Fight

A new spin on the hugely successful viral campaign ‘Throw like a girl snowball fight’ Chatelaine did four years ago that tripled the mag’s e-mail database. This time Rogers’ marketing team branched out, promoting the contest in seven mags and on 18 radio stations. After participants entered at www.greatcanadiansnowballfight.ca, they found winter-themed articles from the likes of Chatelaine and Macleans. Two weeks into the contest – which ran Jan. 10 to March 13 – 20,000 of the 26,000 entrants had clicked through to the content, and halfway through, 200,000 snowballs had been launched. Entrants could win either a trip to Jasper, a diamond necklace or a home gym. The promotion was led by Rogers director of marketing for consumer Web groups Mirabel Palmer-Elliot and Chatelaine senior marketing manager Silvana Martins.

Kraft – Survivor and Demandes Spéciales

Survivor, seen on Global, has strong viewership across all ages, making it an ideal choice to reach Kraft’s family target. Mississauga, Ont.-based promo agency GenCom helped Kraft Canada develop a family-oriented contest around the program. It’s being promoted on Post cereal boxes, with eight-digit codes. For six weeks beginning in mid-February a code is broadcast during Survivor: Palau, and whoever has the matching code each week wins. The prizes? Trips for four to locales like Borneo or the Australian outback. Kraft Canada is running a similar promotion in French-speaking Canada with TVA’s Demandes Spéciales, a consistent top 10 ratings grabber in Quebec.