What single campaign in the past year most contributed to making you one of the top people in your field?
B.C. SPCA Pet Adoption television and cinema. It scored higher than the Grand Prix at Cannes (but was ineligible for that honour as a PSA) and was recently named in UK-based Campaign’s Top 10 of International Commercials.
Where did the idea for that campaign come from?
Paul Little and Lara Palmer, the creative team. When I asked them where it came from, they said ‘God.’ I believe it was the simple insight that people treat their pets with huge affection, but in a manner they couldn’t possibly do with humans.
What industry issue keeps you up at night?
I read about a study once which claimed people lose sleep over events that never happen, and that when something disastrous does happen, people don’t see it coming. Which kinda says people spend about the right amount of time worrying but totally about the wrong things. Trying to predict where the agency’s next ‘big idea campaign’ is going to come from is often good for a 3 a.m. stare at the ceiling.
4. What do you want your legacy to be?
‘He and his creative teams helped put DDB Canada on the international stage, plus, at the end of the day, he didn’t end up like David Brent (The Office) out on the street wearing a giant emu costume.’
Ranking
Carlos Moreno Downtown Partners 214
Dave Douglass Taxi 212
Dean Lee DDB, Vancouver 208
Lara Palmer DDB, Vancouver 195
Daryl Gardiner DDB, Vancouver 123
Ian Grais Rethink 95
Simon Duffy TBWA, Toronto 88
Marketa Krivy DDB, Toronto 83
Rob Sweetman Rethink 79
Peter Ignazi Downtown Partners 74
Christina Yu Taxi 73
Shawn King Extreme Group, NS 63
Hylton Mann Rethink 52
Rose Sauquillo Taxi 52
Cosmo Campbell DDB, Vancouver 45
Jean-Francois Bernier BOS 43
Vladimir Kaastoyanov Taxi 41
Alan Madill Taxi 40
Mark Bovey DDB, Vancouver 40
William Hammond Rethink 37
Daniel Vendramin Downtown Partners 32
Dan Pawych Downtown Partners 30
Mark Hesse Rethink 30
Simon Beaudry BOS 30
Daniel Andreani Diesel, Montreal 26
Sue Boivin TBWA, Toronto 25
Tyler Serr Saatchi & Saatchi, Toronto 25
Eva Van Den Bulcke Diesel, Montreal 23
Fred Roberts Cundari Integrated 23
Stephen Leps Zig 23
Paul Wallace DDB, Toronto 22
Stephane Gaulin Marketel 22
Chad Kabigting Holmes & Lee 21
Joe Piccolo FCB, Toronto 20
Kris Manchester Diesel, Montreal 20
Mike Meadus MacLaren McCann, Vancouver 20
Kelsey Horne MacLaren McCann, Vancouver 18
Martin Kann TBWA, Vancouver 18
Mark Bell MacClaren McCann, Vancouver 17
Matt Bielby Grey 17
Nicolas Quintal BBDO, Montreal 17
Sam Cerullo Grey 17
Lisa Chen-Wing Flavour 16
Patrick Chaubet BBDO, Montreal 15
Alexandre Beliveau Bos 14
Anik Ouellet Palm Publicite 13
Martin Cinq-Mars Lg2 13
Shawn James Arnold Worldwide, Toronto 13
Brian MacDonald Leo Burnett, Toronto 12
Gints Buveris FCB, Toronto 12
Jean Hudon Cossette, Montreal 12
Lysa Petraccone Lg2 12
Mark Francolini Publicis, Toronto 12
Niall Kelly FCB, Toronto 12
Paul Riss Publicis, Toronto 12
Shelly Weinreb DDB, Toronto 12
Cheryl Kaplan Grey 11
David Lee Diesel, Montreal 11
Larry Ioannou FCB, Toronto 11
Yann Mooney Diesel, Montreal 11
Adam Pickard MacLaren McCann, Vancouver 10
Bart Smith J Walter Thompson, Toronto 10
Chad Borlase MacLaren McCann, Toronto 10
Jaimes Zentil BBDO, Toronto 10
Jason Hill TBWA, Toronto 10
Keli Pollock Highwood Communications, Calgary 10
Malcom Roberts J Walter Thompson, Toronto 10
Tim Dass J Walter Thompson, Toronto 10
Troy McGuinness Publicis, Toronto 10
Winston Lee Chan Enterprise Advertising, 10
Barry Quinn GJP 9
Bryan Banman Zig 9
Helene Godin Diesel, Montreal 9
Ian Letts Ogilvy & Mather, Toronto 9
Jonathan Rouxel Cossette, Montreal 9
Pete Breton Taxi 9
Alex Beim DDB, Vancouver 8
Craig Brownrigg Zig 8
Luc Du Sault Cossette, Montreal 8
Nadine Prada Arnold Worldwide, Toronto 8
Catherine Wong TBWA, Toronto 7
Chris Harrison BBDO, Toronto 7
Daniel Poirier Palm Publicite 7
John McDougall MacLaren McCann, Toronto 7
Sylvain Allaire Cossette, Montreal 7
Andrew Hart GJP 6
Bart Batchelor TBWA, Vancouver 6
Carl Robichaud Amen 6
Colin Brown Bensimon Byrne 6
Eric Poirier Cossette, Montreal 6
Greg Gray FCB, Toronto 6
Jason Kinsella MacLaren McCann, Toronto 6
John Roberton Allard Johnson, Toronto 6
Mark Lewis BBDO, Toronto 6
Nick Burton FCB, Toronto 6
Steph Mackie doug 6
Todd Cornelius BBDO, Toronto 6
