What single Canadian campaign in the past year most contributed to
making you the top guy in your field?
The Bud Light ad we did called ‘Cuppa.’ This was a nice extension to the existing campaign and it really hit a chord with the target. The actor who played the lead character, ‘Johnson,’ was even flown to Calgary by a bar owner to attend a ‘Johnson’ party, interviewed by a local radio station and taken to the Saddledome for a Stanley Cup final game. It was the type of cultural branding clients dream of.
Where did the idea for that campaign come from?
A friend who would always be late for work. He would call a colleague and get her to light a cigarette and place it in the ashtray on his desk. We substituted the cigarette for a more socially acceptable cup of coffee (fair trade coffee, of course).
What industry issue keeps you up at night?
Between George Bush, global warming and my hypochondria, my ‘up at night’ dance card is pretty much full.
What do you want your legacy to be?
I would love to leave something sentimental. My collection of silver spoons from 48 states would be wonderful. Or perhaps my samovar. Ranking
Peter Ignazi Downtown 252
James Lee DDB, Vancouver 210
Pete Breton Taxi 206
Paul Little DDB, Vancouver 142
Rob Tarry Rethink 123
Simon Creet TBWA 88
Ben Weinberg DDB, Toronto 87
Kevin Rathgeber DDB, Vancouver 86
David Kolbusz TBWA 85
Joseph Bonnici DDB, Vacouver 83
Andy Linardatos Rethink 66
Shelly Dwyer Extreme Group, NS 63
Carlos Moreno Downtown 62
Andrew Simon DDB, Toronto 52
Jonathan Careless, formerly Taxi 49
Avtar Takel Taxi 46
Marc Fabien Bos 42
Terry Drummond Taxi 40
Donna McCarthy Target 38
Michael Mayes Taxi 35
Patrick Scissons Young & Rubicam, Toronto 35
Drew Frohman Downtown 34
Ian Grais Rethink 34
Jane Murray Taxi 34
Darren Clarke Downtown 32
Hagan Ainsworth MacLaren McCann, Vancouver 29
Heather Vincent Rethink 28
David Ross DDB, Toronto 27
Greg Gray FCB, Toronto 26
Katie Ainsworth TBWA, Toronto 25
Wade Hesson MacLaren McCann, Toronto 25
Philippe Comeau Diesel 24
Aaron Starkman Zig 23
Hylton Mann Rethink 23
Jenny Smith Target 23
Linda Dawe Marketel 22
Louis-Thomas Pelletier Diesel 21
Malcom Roberts J Walter Thompson 21
Paul Wales Enterprise Advertising 21
Shane Ogilvie Holmes & Lee 21
Paul Janzen TBWA, Vancouver 20
Andre Paradis Bos 19
Kelsey Horne MacLaren McCann, Calgary 19
Mike Meadus MacLaren McCann, Calgary 19
Dan King Highwood Communications 17
Kira Procter Taxi 17
Martin Rivard BBDO, Montreal 17
Matt Bielby Grey 17
Gaetan Namouric Bleu Blanc Rouge 16
Lisa Chen-Wing Flavour 16
Marc Fortin Cossette, Montreal 16
Steve Gardner Pirate Radio 16
Tom Goudie Pirate Radio 16
Andre Marois Diesel 15
Stephane Charier BBDO, Montreal 15
Felix Legare Bos 14
Josh Rachlis Leo Burnett 14
Richard Nadeau Bos 14
Sam Cerulo Grey 14
Pat Pirisi TBWA, Toronto/Publicis, Toronto 13
Geoff Morgan FCB, Toronto 12
Irfan Khan GJP 12
Kim Gillis Bryant Fulton & Shee 12
Matt Antonello Publicis, Toronto 12
Matt Fraracci FCB, Toronto 12
Sebastien Wilcox DeWitt Somers 12
David Mueller Arnold Worldwide, Toronto 11
Ian Kier Downtown 11
Jordan Doucette Grey 11
Julie Desrochers Palm Publicite 11
Martin Villeneuve Diesel 11
Steve Williams Highwood Communications 11
Tony Babinski Diesel 11
Alex Bernier Diesel 10
Andrew Shaddick Enterprise Advertising 10
Bob Simpson MacLaren McCann, Vancouver 10
Craig McIntosh BBDO, Toronto 10
David Daga Publicis, Toronto 10
Don Saynor J Walter Thompson 10
Francois Sauve Lg2 10
Gary Watson MacLaren McCann, Toronto 10
Gerald Kugler Lowe Roche 10
Howard Schrier Diesel 10
Jason Buback J Walter Thompson 10
Marc Coulombe Lg2 10
Christian Desrosiers Allard Johnson, Montreal 9
Ian MacKellar BBDO, Toronto 9
Martin Bernier Cossette, Montreal 9
Michael Gelfand GJP 9
Pascal DeDecker Cossette, Montreal 9
Luc Du Sault Cossette, Montreal 8
Marie-Josee Dufour Cossette, Montreal 8
Peter Carnevale MacLaren McCann, Toronto 8
Sally Smallwood Arnold Worldwide, Toronto 8
Joe Musicco MacLaren McCann, Toronto 7
Laurent Prud’homme Palm Publicite 7
Marcus Sagar TBWA, Toronto 7
Michael Murray TBWA, Toronto 7
Simon Rivest Cossette, Montreal 7
