The Canadian Dermatology Association (CDA) is launching a “Look for the Logo” contest to help consumers choose sunscreen, skin health and makeup products that meet the highest scientific standards as defined by its certified dermatologists.

Participants can upload original photos or videos of the CDA’s Recognized Skin Health and Recognized Sun Protection logos on products for a chance to win one of three prize packs worth more than $300. The packs include products from some of the recognized logo program supporters: Cetaphil, Marcelle and Hawaiian Tropic.

“The goal for this campaign is to increase awareness of the Recognized Product Program and the intent is to help Canadians make easy and informed decisions about skin health products, so we’re taking out the guesswork,” says Erika Kujawski, director of integrated communications for the CDA. “The contest has an element of creativity and interactivity for the holidays.”

Although Jennifer Cartier, co-founder and creative director of Ottawa-based Jester, says the agency was initially approached by the CDA to develop an explainer video for the Recognized Product Program, the assignment then “blossomed” into a campaign that encouraged people to look for the logo.

“The average consumer is inundated with information for skincare products and cosmetics,” says Cartier. “It’s supposed to be fun but you need a PhD to translate these labels. Well, the CDA has certified dermatologists who are saying these brands are doing it right and we approve it. They’ve done the work and the trust is there.”

The Recognized Product Program acknowledges skincare, sun protection and makeup products that have low potential for irritation, are minimally perfumed or non-perfumed, do not clog pores or cause acne, do not contain common allergens and are broad-spectrum with an SPF of 30 or higher.

While the Program has been in existence for more than 30 years, Kujawski acknowledges its importance in today’s social media environment, where a variety of products are promoted via tutorials.

The contest, which will run until Dec. 31, will roll out over social media, with two videos each in English and French targeting different demographics across various channels.

Jester is also handling social media and management of the contest.