Jeff Da Silva, left, and Lisa Reid will co-chair the AToMiC Awards this Fall. 

The co-chairs for strategy’s AToMiC Awards were revealed this week.

Lisa Reid, country leader of Beauty Care at Proctor & Gamble, and Jeff Da Silva, former EVP and ECD of Sid Lee, will serve as this year’s AToMiC Awards co-chairs.

Da Silva and Reid will lead the AToMiC Awards jury to evaluate and recognize work representing the best advertising, technology, media creativity and content marketing in Canada. The award winners will be recognized at a gala ceremony late March in Toronto.

As a country leader for Proctor & Gamble, Reid has extensive experience across many of the company’s beauty care brands, such as Pantene, Head & Shoulders, Herbal Essences, Aussie, Gold Series, Old Spice, Secret, Gillette, Ivory and Olay.

Under her leadership, brands like Pantene, Gold Series and Secret launched marketing campaigns that embraced diversity, challenged stereotypes and encouraged equality.

Da Silva has spent his career at some of the top creative agencies in Canada and the U.S., where he led global campaigns and teams that were named to the Advertising Age A-list, Creativity’s Innovators of the Year and the Forbes Top 10 Ad Agency list.

For more than a decade, he led the Toronto office of Sid Lee and was the key driver of the Sid Lee Collective, the agency’s creative incubator. Da Silva’s work has garnered him multiple international awards at Cannes, D&AD, Clios, One Show and Art Directors’ Club.

This year’s awards will include a new category, Connected Commerce. This category awards the best use of an integrated approach to retail and consumer transactions that combines digital and physical shopping experiences.

The early bird deadline for submissions to the awards is Sept. 19. More details on the awards can be found on the AToMiC Awards website.