Articles Tagged ‘AToMiC’
Jury announced for 2021 AToMiC Awards
The pros awarding the most game-changing work are revealed ahead of Monday’s submission deadline.
Meet the jury for the 2020 AToMiC Awards
The industry experts who will judge this year’s submissions has been announced ahead of next week’s entry deadline.
Judges announced for 2019 AToMiC Awards
An online jury has been added this year to recognize the most forward-thinking work in marketing and media.
New categories announced for AToMiC Awards
The awards program has also named Ubisoft’s Lucile Bousquet and FCB’s Nancy Crimi-Lamanna as co-chairs.
Big (biometric) data
Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
Jury announced for the 2018 AToMiC Awards
Meet the industry experts that will judge the most innovative collaborative work in Canada.
Advertising gets no respect
Anyone who still sees marketing as just an expense is not following the plot, says publisher Mary Maddever.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies Publicis and JWT took home top honours at last night’s award show.
AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
AToMiC Awards: Documenting life in another’s shoes
Brands are using fly-on-the-wall techniques to galvanize people to give back.
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
AToMiC Awards: Shock and awe
Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.
AToMiC Awards: Power to the people
CSR is today’s norm. but helping consumers enact social change takes it up a notch.
AToMiC Awards: Participation is king
When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.
