Today we are unveiling the final shortlist for the 103rd Marketing Awards. See the other categories here.
The week in 2025 Marketing Awards shortlist reveals was capped off on Friday with the announcement of this year’s challengers in the ultracompetitive Advertising category.
The Advertising prize celebrates works of excellence across platforms, disciplines and business categories and is among the most-coveted honours at the Marketing Awards.
This year, the Advertising jury was co-chaired by Zulu Alpha Kilo CCO Brian Murray and McCann CCO Jordan Doucette.
The Marketing Awards gala – where the Best of Show, M for Mpact, Gold, Silver and Bronze winners will be announced – is scheduled for June 3 at Rebel in Toronto.
For more information, visit the program website here.
Advertising Shortlist
| Campaign | Agency | Client |
|---|---|---|
| 80 Degrees | Courage | Nescafé |
| A Happy New Year, With No Detours | LG2 | Mondou |
| Actually it’s IKEA | Rethink | IKEA |
| Advil Head Settings | Edelman | Haleon |
| Allegra Airways | Edelman | Allegra |
| Art Rate Monitor | Zulu Alpha Kilo | Art Gallery of Ontario (AGO) |
| Be Right Back | FCB | BMO |
| Bills Paid On Time | FCB | BMO |
| Bipartisan Wings | Zulu Alpha Kilo | Pizza Pizza |
| Book Whoever You Want To Be | Zulu Alpha Kilo | Booking.com |
| Born to Fly | FCB | Air Canada |
| Campbell’s pAIntings | Zulu Alpha Kilo | Campbell Company of Canada |
| Cheat on Your Cheeseburger | Leo | Pizza Hut |
| Coors Light, Coors Light | Rethink | Molson Coors Beverage Company |
| Finger Lickin’ Injury Claims | Courage | KFC |
| Finger Lickin’ Open Endorsement | Courage | KFC |
| Following Wildfire | Dentsu Creative | Tentree |
| Four Seasons Baby | We Are Social | Four Seasons Hotels and Resorts |
| Globally Inspired Subway Series | Dentsu Creative | Subway |
| Happy Openings | Cossette | McDonald’s |
| Heinz Can’t Unsee It | Rethink | Kraft Heinz |
| High AI | Publicis | Tilray (Riff) |
| Imitation Jar | Ogilvy | Hellmann’s |
| KFClock | Courage | KFC |
| Late Night Receipts | Courage | Taco Bell |
| Magic Duos | VML | The Coca-Cola Company |
| Most Likely To | Ogilvy | Unilever (Dove) |
| Mystery Fridge | Sid Lee | Belairdirect |
| Napoleon Dynamite | The Kitchen | Kraft Heinz (Ore-Ida) |
| Not a Doctor | The Local Collective | Gilead Sciences |
| Now That’s What I Call Freelance Music Vol 1 | Saint Bernard | Cam Boyd |
| Opera | Broken Heart Love Affair | Royal Ontario Museum (ROM) |
| Philly Bagel Wholes | Rethink | Kraft Heinz (Philadelphia Cream Cheese) |
| PIZZA WRMR | Leo | Pizza Hut |
| Rise & Shine | Cossette | McDonald’s |
| See My Name | Rethink | Molson Coors Beverage Company |
| See You There | McCann | Black & Abroad |
| SHT | Edelman | IKEA |
| Signs of Moving | Cossette | McDonald’s |
| Skip to the Good Part | Skip Studio | Skip |
| Skip: The Disscount | Courage | Skip |
| Smack For Heinz | Rethink | Kraft Heinz |
| Sound of a Hug | Zulu Alpha Kilo | Kimberly-Clark (Huggies) |
| Sponsored By You | TBWA\Canada | Ontario Lottery and Gaming Corporation |
| Sport Your Period | Rethink | Knix |
| Superstitious | Courage | KFC |
| The Investment Issue | LG2 | La Banque Nationale du Canada |
| The Last Timbit: A 60th Anniversary Musical | GUT | Tim Hortons |
| The Remix | Cossette | McDonald’s |
| There’s Nothing Mini About It | Leo | WK Kellogg |
| Trip | LG2 | Familiprix |
| Trollboards | Courage | Skyscanner |
| Unseeable Billboard | Ogilvy | TD |
| Your Break Your Rules | Courage | Nestle (KitKat) |
