What’s old is new again. Postmedia is breathing fresh life into the way we think about newspapers. 200 years of community relationships has fostered a strong sense of trust in our markets, laying the groundwork for revitalized audience engagement, seamless content integration and comprehensive data-analysis and optimization. As we find innovative solutions to reach your audience, we are also adding layers to our business to support the success of your campaign. This session will showcase the Postmedia strategy for building a successful and engaging branded content program. Yuri Machado will describe our proven process of measuring, analyzing, and optimizing programs to meet KPI’s and desired outcomes. We are the modern media company – Postmedia Integrated Advertising.