Top client marketer
Labatt Breweries of Canada
Favourite song
‘It takes a special woman to make sandwiches for the guys’ (Ulterior Emotions CD, Bud Light Institute)
Role model
Dr. David Hunnam: ‘Don’t sweat the little things – like personal hygiene, for example.’
Favourite TV shows
Hockey Night in Canada; The Osbournes (mainly for the sponsorship messages).
Extracurricular activities
Hockey, football, some baseball, watching TV, more hockey.
Favourite sayings
‘Free your time,’ ‘This calls for a Bud Light,’ ‘Refuse to be labelled.’
Most memorable moment
The Winter Olympics. The Tragically Hip. Thousands of Canadians celebrating two hockey golds with Labatt.
Biggest beef
Canada only has about one third as many national holidays as most European countries.
Political ambitions
Petitioning Parliament Hill to create a much needed national holiday called ‘Freeday’ on June 14.
Career ambitions
Summer CEO of the Bud Light Institute
Clients
Labatt Breweries 123
Canadian Film Centre 80
Anheuser Busch 79
Covenant House 72
PNE – Playland 71
Pepsi-Cola Canada Beverages 69
KVOS TV 44
Documentary Channel 37
Marketing Awards 35
Dominion Directories 32
BC Lottery Corporation 29
Mini Canada 28
Bell Canada 27
W Network 27
Canadian Football League 26
Milestone – Flow 93.5 24
Rogers AT&T Wireless 24
Shoppers Drug Mart 23
Arthritis Research Centre
Of Canada 21
General Motors of Canada 21
Grayson Matthews Sound Design 21
Sun-Rype 21
Alimentation Couche-Tard 20
Chlorox of Canada 20
Kokanee Glacier Beer 19
AGF Group of Funds 17
Infiniti 17
Krispy Kreme 16
No Panic 16
Hot Docs 15
Maclean’s 15
Panasonic Canada 15
St. Michael’s Majors 15
Unilever Canada 15
Bank of Montreal 14
Clarica 14
McDonald’s Restaurants
of Canada 14
Old Milwaukee 14
BC Automobile Association 13
Bootlegger 13
Les Enterprises Nautilus Plus 13
Phil Brown Productions 13
Ikea 13
Coca-Cola 12
Sleeman Breweries 12
Pfizer Canada 12
Richmond Centre 12
Vancouver International
Film Festival 12
ABC Canada Literacy Foundation 11
Molson Breweries 11
Urgel Bourgie 11
Community Police Department
of Vancouver 10
Docusystems 10
Jane’s Family Foods 10
L’Oreille 10
Ontario Lottery 10
Worldwide Short Film Festival 10
Bell Mobility 9
Dominion Information Services 9
First United Mission 9
Shaw Cablesystems 9
SIDA – CPAVIH 9
ToGo Restaurant & Catering 9
A&P/Dominion 8
Canadian Cancer Society 8
Canadian Cystic Fibrosis Fund 8
Huntington Society of Canada 8
Nike Canada 8
Volant 8
Bakor 7
Loblaw Companies 7
Mercedes-Benz Canada 7
Microsoft Canada/
Microsoft Partners 7
Shawn’s Folk Art 7
The Weather Network 7
University of Montreal 7
Alfresh Beverages 6
Caban 6
Comite des Personnes Atteintes
du VIH du Quebec 6
Earls Restaurants 6
Foundation quebecoise
pour l’alphabetisation 6
GlaxoSmithKline 6
Irving Oil 6
Kebecson 6
Playtex 6
Strategy Youth Conference 6
Tommy Armour 6
Workopolis.com 6
Zellers Canada 6
