Top five national advertisers in the toy category (2001)
1. Sony Corporation
2. Nintendo Co. Ltd.
3. Microsoft Corporation
4. Mattel Division
5. Sega Corporation
The category Toys includes the following:
* Dolls & stuffed animals (including accessories)
* Games: Board & Card
* Hobby Kits: Handcrafts, Fabric, Yarn, Notions
* Toys
* Video Games & accessories
For more product information contact Kevin Kenny (VP, national sales) at: (905) 940-5431
All data courtesy of Nielsen Media Research
Copyright 2002 Nielsen Media Research.
