The retail revolution is well underway and consumers are leading the charge. This session examines how Canadian shoppers make electronic purchase decisions, how their needs and expectations are evolving and what influencers are most impactful on their path to purchase. Revealing data from Microsoft Advertising’s latest shopping report, consumer insights lead, Alyson Gausby, will examine how brands can identify new opportunities to engage with shoppers on-screen and in-store.

Alyson Gausby Canadian Consumer Insights Lead Microsoft Advertising

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