Are you distracted by content metrics? Is the noise taking you off focus and keeping your from achieving your strategic goals?
Robert Rose, chief strategist at Content Marketing Institute and co-author of the book It Takes a Content Factory, argues that by focusing too closely on numbers, brands sometimes lose sight of the end game: more valuable customers that are highly engaged.
Rose addresses better ways to monitor, analyze and optimize every piece of content, at every stage of the buying process.
Robert Rose |
