The B.C. Automobile Association has moved its account, previously handled in-house, to Rethink. Shepansky Media has been awarded the media portion of the business. Both agencies are based in Vancouver.

The Calgary Philharmonic Orchestra has named Calgary-based TAG Advertising and Marketing as its AOR. Responsibilities include special event promotion, fundraising package development and Web site design.

Markham, Ont.-based financial technology company Longview Solutions has chosen GPC International to handle communications programs that include brand positioning, employee communications and global media, and public relations and publicity.

Dominion Information Services has awarded the business for its Telus Pages directory and Talking Telus Pages to Palmer Jarvis DDB in Vancouver following a closed review. The account was previously with Ogilvy & Mather in Calgary.

Job-search portal Monster.ca has selected Benchmark Porter Novelli to handle its national PR.

Pathway Communications has hired Sacke & Associates as its public and media relations AOR. Both companies are based in Toronto. Pathway provides Internet, network integration, and e-commerce services.

Sonomax Hearing Healthcare of Montreal has put its PR business into the hands of Thornley Fallis Communications of Ottawa. Sonomax manufactures hearing protection products for industrial use.