Sunoco Canada has named GreyInteractive as its eMarketing agency. The Ontario-based energy company will be stepping up its Web-based marketing efforts and already offers WebGas, WebWashes and residential natural gas online.

The Canadian Automobile Association (CAA) has hired Tattoo Direct+Digital of Toronto to create a direct mail campaign for its Term Life Insurance program.

Quebec Ministry of Health and Social Services has chosen Marketel to handle a new sexual assault and AIDS awareness campaign aimed at adults. The three-year assignment is valued at $12 million.

United Distillers & Vintners Canada is consolidating all media planning and buying with Starcom Worldwide when the final piece of the business, Guinness brand, moves to the media shop effective July 1. Starcom was appointed UDV’s AOR last year. The Guinness business is currently with Due North Communications.

Bristol-Myers Squibb Canada has chosen Publicis WellCare of Montreal to handle the national launch of its new product Vaniqa, a prescription cream used to slow the growth of unwanted facial hair in women.