CONSUMER PRODUCTS & SERVICES
SILVER
Information Technology Institute (ITI) for its ‘Future’ Student Acquisitions Launch, developed by OgilvyOne Worldwide.
MERIT
Royal Canadian Mint for the ‘Gift of the Century’ Game, created by Blitz Promotion Data Direct.
MERIT
Procter & Gamble for its Febreze ‘Direct Consumer Heavy User’ campaign, developed by Grey Worldwide – Toronto.
FINANCIAL SERVICES & INSURANCE: INSURANCE
SILVER
Manulife Financial for its CAA Term Life Transition program, developed in-house.
MERIT
Export Development Corporation for its Emerging Exporter Acquisition direct mail campaign, developed by OgilvyOne Worldwide.
PUBLISHING PRODUCTS & SERVICES
SILVER
Pacific Press (Vancouver Sun) for its Welcome Program, developed by Go Direct Marketing.
SILVER
The Loyalty Group for Travel & More magazine, created by Impiric and Rogers Media.
MERIT
Maclean’s Magazine for its Executive Program, developed in-house.
MERIT
National Post for its Service Restart Reactiviation Program, developed by Campaign House.
BROADCAST
SILVER
ITI (Information Technology Institute) for its ‘Future’ Student Acquisitions Launch, developed by OgilvyOne Worldwide.
MERIT
World Vision Canada for its ‘Reach Out to the Children’ DRTV Show, developed by Russ Reid Company.
CATALOGUE
SILVER
IBM Canada for its ‘Cross-brands’ catalogue mailings, developed by FCB Direct Canada.
MERIT
Royal Canadian Mint for the ‘Gifts of the Century’ game, developed by Blitz Promotion Data Direct.
CONTACT CENTRE
SILVER
ValueWeb for its ValueWeb campaign, created by Sitel Corporation.
MERIT
Canadian Tire Acceptance for its Options MasterCard ‘Reactivation’ program, developed by Grey Worldwide – Toronto.
CUSTOMER SERVICE PROGRAMS
SILVER
Hoffmann-La Roche for its Xenical Weigh to Body Wellness Support Plus program, developed by CPC Healthcare Communications.
MERIT
Toronto Hydro for its Black Hole Package, developed by Padulo Integrated.
MERIT
Microcell Solutions for its Fido Welcome Program, developed by FCB Direct Canada.
