Look! Up in the sky. It’s a bird. It’s a plane. No, it’s a lawyer suing ‘The Cashman’ for producing a series of television commercials said to infringe upon Superman copyright.

Warner Brothers, the parent company of DC Comics, is suing Toronto jewelry pitchman Russell Oliver, aka ‘The Cashman’, for $300,000 after he refused to stop running commercials that show him rushing into a telephone booth to change into a skintight superhero’s outfit. The ensemble, complete with red cape and huge emblem emblazoned on the chest, bears too close a resemblance to the image of Superman, Oliver’s legal arch-nemesis claims.

Faster than a speeding bullet, lawyers for the entertainment giant served the founder and president of Oliver Jewelry with a cease-and-desist letter. When he did not, lawyers followed up with the suit.

But like any superhero, Oliver says he will fight.

‘How could they mistake me for Superman?’ he asks. ‘For one thing, I don’t fly and I’ve never met Lois Lane. And Kryptonite has no effect on me. Gold is my weakness.’

Warner Brothers’ Canadian office referred all questions on the matter to its lawyers, who did not return phone calls.