Feeling blue doesn’t mean what it used to, according to Marian Salzman, futurist for Young & Rubicam. This week’s Future Dialogue reports Salzman’s findings that blue is the color of hope, freshness, trust, and the future. And what of green, the color of nature and environmentalism? It’s out. Blue is the preferred new color of companies that give more than they take where the planet is concerned.

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