L’Oréal has long been an innovator in the branded content space, with work ranging from award-winning digital series to real-time red-carpet shows-on-the-go. No longer satisfied with waiting for the next trend, L’Oréal has created an in-house content studio tasked with seizing content opportunities as they happen.
Hear from L’Oréal CMO, Stéphane Bérubé and Consumer Engagement Manager, Ekaterina Dobrokhotova, about the company’s branded content journey and the learning that shaped its social media-driven strategy today.
