Christopher Lombardo
Could a loyalty play put Roll Up the Rim back on track?
Tim Hortons’ decades-old contest missed expectations, but a more digital- and data-led approach could give it a shot in the arm.
2019 Retail Innovator of the Year: SAQ’s bigger omnichannel play
How the Quebec liquor retailer deepened engagement for its Inspire loyalty program.
Mintel shines spotlight on cheese consumption
Report highlights how brands can appeal to millennials.
Small brands make big push
According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.
Bonduelle adds Canadian salad line with tech innovation
Plant-based food maker goes protein with new salads and seal technology.
M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
Canadian Cancer Society looks past the disease
The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.
Canadian retail sales may be on the way up
Ed Strapagiel’s most recent analysis shows that modest retail sales growth could be a sign that recent troubles may soon pass.
Credit Karma shows the upside to progress
The brand’s latest campaign aims to illustrate the benefits of keeping up to date on your credit score.
First Choice does good with a haircut
The chain of salons builds its community connections by giving back to local charities.
Dairy Farmers of Ontario hope to do it right
The industry association celebrates tradition in an integrated campaign aimed at young parents.
Dr. Oetker goes Francophile
The brand best known for frozen pizza makes a move into dessert space with new brand and French theme.
Privacy regulation a top emerging risk for businesses
Gartner’s latest quarterly survey includes recommendations on how business leaders can navigate privacy concerns.
Miele spills the beans on how to cook with coffee
The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.
Amica takes a new point of view on senior living
A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.
