Patti Summerfield
Articles by Patti Summerfield
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Nielsen/NetRatings does Net
January 31, 2000 -
Unilever consolidates planning and buying with HYPN
January 17, 2000 -
CIBC broadens review
January 17, 2000 -
Out-of-home industry rapidly consolidating
January 3, 2000 -
CTV-Netstar deal a good thing
January 3, 2000 -
Sky didn’t fall on Canadian mag business: Lund
January 3, 2000 -
People meter summit in the offing
December 6, 1999 -
IMS launches TV optimizer
December 6, 1999 -
CMDC intros Television Reach/Frequency System
December 6, 1999 -
TVA ad auction nets record price
November 22, 1999 -
Boomers: divide and conquer
November 22, 1999 -
Post doing ok: circulation audit
November 22, 1999 -
NADbank tells it like it is
November 8, 1999 -
Internet measurement systems rolling into Canada
November 8, 1999 -
NADbank methodology scrutinized
November 8, 1999 -
Papers gear up for release of NADbank
October 25, 1999 -
Buyers seek bite of Diageo
October 11, 1999 -
CIBC reviews account
October 11, 1999 -
TVA auctions ad time online for New Year’s special
October 11, 1999 -
TV will consolidate in ’99
October 11, 1999 -
Suzuki puts focus on branding
October 11, 1999 -
Post, Globe war over NADbank
September 27, 1999 -
Ad clutter study: CRTC regs ignored
September 13, 1999 -
PMB adopts recent reading
September 13, 1999 -
Pro bono work leads V&B creative renaissance
September 13, 1999 -
Word Is…
September 13, 1999 -
Newspapers, mags feel loss of Eaton’s
August 30, 1999 -
NADbank survey results on hold
August 30, 1999 -
Kia plays the value card in adapted creative
August 30, 1999 -
Word Is…
August 30, 1999 -
Interpublic forms new unit to handle Kellogg win
August 30, 1999 -
Identicast brings accountability to TV buys
August 16, 1999 -
Word Is…
August 16, 1999 -
Word Is…
August 2, 1999 -
New CRTC ethnic policy means opps for advertisers
August 2, 1999 -
Word Is…
July 19, 1999
