Patti Summerfield
Articles by Patti Summerfield
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More big media buying groups expected
October 12, 1998 -
Hydro ramps up for deregulation
October 12, 1998 -
Grocery industry battling competition with innovation
October 12, 1998 -
ABC redefines paid circ for newspapers
October 12, 1998 -
Media giant formed
September 28, 1998 -
Union Energy utilizes new campaign
September 28, 1998 -
Loeb, A&P freshen their image
September 28, 1998 -
Canadians bring home the Marbles
September 28, 1998 -
U.S. firm buys Canadian suppliers
September 28, 1998 -
Wampole sponsors Mind, Body & Spirit
September 28, 1998 -
Padulo adds new direct, creative execs
September 28, 1998 -
Landsberg leaves O&M
September 14, 1998 -
Boomers, seniors prove boon to travel industry: StatsCan predicts air travel by mature travellers will double by 2016
September 14, 1998 -
Levi Strauss rolls out catalogue: Brings together Levi’s, Dockers, Slates and SilverTab brands for the first time
September 14, 1998 -
Publicis wins Heineken account: First of its offices to work on the brand in North America
September 14, 1998 -
Publicite Martin buys RTA
September 14, 1998 -
Mark’s makes Dockers deal with Levi Strauss
September 14, 1998 -
The back-to-school wars: Department stores take on specialty shops for lucrative teen segment
August 31, 1998 -
Zellers revels in success of Martha Stewart line
August 31, 1998 -
Broadcaster Kretz signed by Labatt
August 31, 1998 -
Publicis, Mediabec form below-the-line unit
August 31, 1998 -
The changing face of Zellers
August 17, 1998 -
Strategy DirectResponse: Bates puts focus on 141: DR/Promo slated for 50% of revenues in five years
August 17, 1998 -
DQ names Grey as AOR
August 17, 1998 -
DDB regroups youth media accounts
August 17, 1998 -
Atlantic agencies to merge
August 17, 1998 -
Mosaic Group records explosive growth with U.S. purchases: Toronto-based sales and marketing services company says increasing demand for ‘field marketing’ is key
August 17, 1998 -
Scotiabank to reposition: New agency BBDO to deliver non-merger message
August 17, 1998 -
Scotiabank to reposition: New agency BBDO to deliver non-merger message
August 17, 1998 -
Rapino leaves Labatt for new venture
August 17, 1998 -
Executive Decision? Amidst rumors of executive interference surrounding Bell Ontario’s selection of Cossette Communication-Marketing as its AOR, the ICA has come out firmly against the telco giant, saying clients who undermine the…
August 3, 1998 -
A&P gives Bozell notice
August 3, 1998 -
Boomers trigger new mutual fund: Invests in industries likely to grow because of boomers aging
August 3, 1998 -
CIBC reverts to bricks and mortar: Viewing branches as sales platform, not cost centre
July 20, 1998 -
V&B takes Canada to the world: Grande dame of Canadian-owned agencies launches full-service Canadian shop
July 20, 1998 -
Kemp appointed top creative at JWT: Assumes position August 10.
July 20, 1998
