Patti Summerfield
Articles by Patti Summerfield
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Thrifty’s drops Vaughn
July 20, 1998 -
Optimizers will change planner’s role: Promise to put media people at centre of ad process
July 20, 1998 -
Product bundling comes of age: Marketers see it moving beyond traditional sectors
July 6, 1998 -
Holmes and Lee reunite
July 6, 1998 -
Wampole to launch new arthritis treatment: Study supports efficacy of glucosamine HCL
July 6, 1998 -
Court women or lose, says Krupski: Grey Canada study concludes women are becoming more discerning, less impulsive shoppers
July 6, 1998 -
Clutter becoming an issue in out-of-home: Success or failure of campaign directly attributable to breakthrough creative, say experts
June 22, 1998 -
Communique buys Promanad
June 22, 1998 -
Milk builds a new image: Parmalat
June 22, 1998 -
Energizer consolidates with Bos
June 22, 1998 -
Levi Strauss goes direct with launch of Slates: Dressy slacks will not be sold at retail outlets
June 9, 1998 -
The Media Company/MBS launch breakthrough media buying technology
June 9, 1998 -
Tropicana juices a big hit: Exotic blends respond to changing Canadian palate
May 25, 1998 -
Neary to replace Creet
May 25, 1998 -
Internet ad revenues soar: Financial services sector biggest spender
May 25, 1998 -
Special Report: Out-of-Home: Technology revolutionizes out-of-home: Digital advances have reduced costs and led to dramatic improvements in production technology
May 25, 1998 -
Service bundling key to Bell’s future
May 11, 1998 -
Argos call direct: Team promotes season ticket sales using voicecasting
May 11, 1998 -
Coca-Cola launches consumer promotion
May 11, 1998 -
Gougoux takes Paris
May 11, 1998 -
Playdium partial to partnerships: Sees joint marketing as cornerstone of firm’s strategy
April 27, 1998 -
Padulo allies with data-mining firm: Move underscores growing demand for knowledge-based marketing
April 27, 1998 -
Bell calls review: Looks to consolidate account with one agency to promote efficiency
April 27, 1998 -
Parmalat to make significant marketing investment in brands
April 27, 1998 -
DMB&B spins off media management shop: TeleVest Canada to be headed by Sherland Forde
April 27, 1998 -
Goldstein departs WCJ: Wheaton to take over as managing director
April 27, 1998 -
Special Report: Technology and Organizational Effectiveness: Industry group to streamline print process: IPSO Alliance brings together advertisers, agencies, publishers, printers and service bureaus in an effort to establish new s…
April 27, 1998 -
Myers moves to Doner, BAM closes
April 13, 1998 -
Arnold gets new owner: Not Wolf Group
April 13, 1998 -
Kiosk puts coupons on smart card
April 13, 1998 -
Lanyon Phillips, BBDO Vancouver finalize merger: New company will operate as an independent shop
April 13, 1998 -
Special Report: Public Relations: Pushing the Boundaries: When no news isn’t good news: Imagination is the order of the day when it comes to keeping the client’s name in the press
April 13, 1998 -
Media buyers: more channels, less choice: Media consolidation changes game
March 30, 1998 -
Olestra fat-free cooling oil still under review in Canada
March 30, 1998 -
Nation, Goodson out, Clinton in at JWT
March 30, 1998 -
Obituary: Spiess a cinematographer extraordinaire
March 30, 1998
