Patti Summerfield
Articles by Patti Summerfield
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Mint turns coins into jewelry
March 16, 1998 -
Fledgling microbrewery delivers
March 16, 1998 -
Harrod & Mirlin, FCB make it official: Form Harrod & Mirlin/FCB
March 16, 1998 -
The Distinctive Canadian: Study
March 16, 1998 -
Coke turns back the clock with renewed focus on brand
March 2, 1998 -
Canadians more cynical about Games sponsorship than Americans: Sixty-eight per cent feel sponsors just out to make money, says study
March 2, 1998 -
Brewers say consistency key to brands’ longevity: Canadian, Blue benefit from branding legacy
March 2, 1998 -
Pharmacists dispensing information along with pills
March 2, 1998 -
Special Report: Focus on Financial Services: Virtual banks latest stop on electronic continuum: ING Direct, mbanx and Citizens Bank of Canada the logical successors to ATMs and telephone banking
March 2, 1998 -
Concept restaurants continue to boom
February 16, 1998 -
Advertising complaints on the rise
February 16, 1998 -
Lexus pulls account due to conflict
February 16, 1998 -
Publicis takes over Optimedia brand: Combines media departments of both Publicis-BCP and Publicis-SMW under Optimedia name
February 16, 1998 -
Special Report: Multicultural Targeting: BET crosses lines of color: New-to-Canada cable service will answer demand from underserved black community, but appeal expected to extend to mainstream audience
February 16, 1998 -
General Mills goes for gold: Develops packaging, contests and products specifically for the Olympics
February 2, 1998 -
Olympic sponsorship can pay off big-time: But gains are fleeting unless a long-term approach is taken, researchers caution
February 2, 1998 -
Special Report: Premiums and Incentives: Eaton’s rewards kids with own mag: Kids SCOOP ties together articles on fashion, sports and music with contests and promotions for Eaton’s Kids Club members
February 2, 1998 -
New Amex card shoots younger: Benefits geared to 25- to 35-year-old demographic
January 19, 1998 -
Sunoco fuels ‘green’ gas trend in Ontario: Retailer is first national player to carry ethanol-based product
January 19, 1998 -
Layoffs not due to buyout, says Palmer
January 19, 1998 -
Crichton, Kim-Kirkland open own shop
January 19, 1998 -
AT&T My Country campaign includes ethnic thrust
January 19, 1998 -
More clients courting Chinese
January 19, 1998 -
Saatchi to Montreal
January 19, 1998 -
Special Report: Pharmaceutical/Health & Beauty Marketing: Launch of Children’s Advil no child’s play: Generating trial a challenge in OTC category because parents tend to be cautious
January 19, 1998 -
Barefoot Science flexes muscle: New technology promises to strengthen fallen arches
January 5, 1998 -
Prouk to open creative ‘consultancy’: Veteran creative director wants to concentrate on the work
January 5, 1998 -
Federal government AOR shifts to Mediavision: Genesis loses business after 13 years
January 5, 1998 -
Ferrero thinks outside the chocolate box
January 5, 1998 -
GM brings OnStar to Canada: Safety feature allows auto maker to track vehicles by satellite
January 5, 1998 -
CIBC issues U.S. dollar Visa cards
January 5, 1998 -
New body to speak for Web clients: Internet Advertising Bureau to help advertisers and agencies integrate on-line initiatives
January 5, 1998 -
Garneau adds ‘pod’: Agency boosts capacity with second team
January 5, 1998 -
Thrify, Promanad split
January 5, 1998 -
Special Report: Brand-building in the Youth Sector: Classroom Connections chalks up school support
January 5, 1998 -
Kmart fighting to regain form
December 8, 1997
